About the 1000/100 Project

About the Project

Developing Leaders for Heritage and Cultural Tourism

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What is the 1000/100 Project?

"By the end of session one, I had made contacts and gained knowledge that more than paid for the entire registration fee. Meeting at different sites reminds you about visitor needs, and you hear from tried-and-true experts. It's a winning combination."
Linda Evans, Greensboro Historical Museum

The 1000/100 Project is a tourism development initiative designed to provide training for, and build partnerships between heritage and cultural tourism related sites and service organizations across North Carolina. The name comes from the program's goal: to train 1000 fellows in North Carolina's 100 counties by the end of the multiyear project.

Each year the 1000/100 Project will focus on a geographic area within the state. In 2003, the program focused on a fifteen-county corridor in the central piedmont and in 2004 the focus was on the fifteen-county southeastern coastal region. In 2005 the program will shift emphasis to the middle coastal region.

Monthly workshops will focus on tourism issues and concerns specific to the targeted region. The program will incorporate case studies of successful cultural tourism development and marketing within North Carolina and elsewhere that have important applications for the region. The eight workshops will begin May 2005 and will meet one day per month through December 2005.

DEVELOP AWARENESS OF REGIONAL CULTURAL AND HERITAGE TOURISM ASSETS AND ORGANIZATIONS
BUILD PRODUCTIVE PARTNERSHIPS FOR SUCCESS
INCREASE DEVELOPMENT AND MARKETING SKILLS FOR HERITAGE AND CULTURAL TOURISM IN YOUR COMMUNITY
CREATE HIGH QUALITY, UNIQUE VISITOR EXPERIENCES

How does it work?

Beginning in May, 2005, the program will provide a monthly series of one-day training workshops for participants in the following counties: Beaufort, Carteret, Craven, Dare, Edgecombe, Greene, Hyde, Johnston, Jones, Lenoir, Martin, Pamlico, Pitt, Tyrell, Washington, Wayne, Wilson.

Workshops will include leaders in North Carolina’s natural and cultural resources, hospitality organizations, nonprofits, state and local government, and nationally known speakers in cultural tourism. Workshop topics will include marketing, cultivating community support, building experiences, evaluation and more. The programs are designed to encourage collaborative work between organizations and across county lines to foster sustainable tourism. More about the workshops.

How much does it cost?

"If your business relies on tourism, the 1000/100 Cultural Heritage Tourism Project is your ticket to success! You'll not only learn about what a tourist looks for in a destination, but you'll also develop a powerful network of resources for advice and a listening ear. The 1000/100 Project gives you a fresh outlook and you'll come away from each session energized. The tuition is truly a value!"
JoEllen Edwards, Tourism Development Partnership of Davidson County

The program cost is $350, or less than $50 per workshop. Need-based scholarships are available to a limited number of Fellows who may not otherwise be able to participate in the program. To be considered, applicants should complete the scholarship request section on the application form, attach a letter indicating your need for financial assistance and submit this with your application materials.

Financial support for the 1000/100 Project has been made available through grant funding from the Institute of Museum and Library Services (IMLS), Wachovia Bank, Progress Energy, Z. Smith Reynolds Foundation, and the North Carolina Arts Council.

How do I apply?

Simply fill out the application online or download a copy of the application and send it in. If you have trouble downloading the application, call (910) 428-9001 and request that one be mailed to you.

Program Partners

The 1000/100 Project is a collaborative effort made possible through the support of the North Carolina Museums Council, the Yadkin Pee Dee Lakes Project, and the Heritage and Cultural Tourism Partnership of North Carolina.

Additional Information

For additional information, contact Susan Hennessy at info@1000-100project.org or 910-428-9001.

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